Holiday Sale $37 $297!
Holiday Sale $37 $297!
🚀 Turn Your Content into Sales on Instagram
Steal the exact playbook we used to turn content into 500+ customers within 30 days, starting from a brand new Instagram account with zero existing audience. Built by two marketing veterans with 30+ years of combined experience helping startups scale to 8 and 9 figures. If you’ve launched a digital business (or you’re thinking about it), this is the same system we used to grow quickly, and it works even if you have a small following or don’t have your offer fully built yet.
90 day money back guarantee. Lifetime access. Lock in our $37 sale price for the next:
If you're trying to grow your business - whether it's a digital product, coaching program, consultancy, or even a physical product - but you're struggling to make consistent sales online, the "Content-to-Customer" Playbook was built for you.
And if you're thinking about launching something new?
This is a masterclass in social media marketing from two seasoned marketers with 30+ years combined experience. Your future self will thank you for starting with the right system.
In fact, we've spoken with hundreds of creators and solopreneurs who:
Took a course but couldn't implement
Hired a consultant who talked a big game but didn't deliver
Tried piecing together free, scattered advice that didn't work as an actual strategy
Many haven't even made a single sale. If this is you, it's time to try something different.
The problem is that no one has given you an end-to-end system that is proven to scale and is built for real businesses with small teams and limited time.
The Content-to-Customer Playbook is an end-to-end, repeatable marketing system specifically designed for small businesses, creators, coaches, and service providers.
You can implement it to start driving sales organically, and once you've proven you have a content funnel system that works, you can scale fast with ads (because this system will make your ad spend way more efficient!)
And the best part? It's ONLY $37, and backed by a 100% 90-day refund guarantee. If you don't see value, you don't pay. Period.
Every single person who's taken this course has told us the value FAR exceeded their expectations. For most people, this is the biggest no-brainer decision they'll make in their business this year.
And just so we're clear:
We aren't influencers who "got lucky", "went viral", or "rode a wave". We're career marketers and growth experts (you can find us on LinkedIn) who built this course because we kept seeing harmful advice online that wastes time, money and energy.
For example:
You should NOT post 3–5× per day if you haven't nailed your messaging.
You should NOT rely on viral content to save your business.
You do NOT need a huge audience to start selling.
Instead, you need a strategy that consistently turns content into customers.
Like you, we're a small business that just launched, so we battle-tested our own playbook ourselves, starting from zero.
When we launched Northbound Labs, we had:
A brand new Instagram account
Zero ad spend
No existing audience
No viral "luck"
Here’s what happened in the first 14 days:
We drove 500,000 views by focusing on story-driven, top-of-funnel content.
We'll show you exactly how to create videos that grow and nurture your audience.
We grew from 0 → 4600+ followers
Views don't matter unless you can convert them. We'll teach you how to turn attention into genuine, engaged followers.
We generated $1,700 in a week of presales before we launched our product.
The system converts without paid ads, without a big audience, and without "viral magic". We'll show you how to build your own content-to-customer path to turn followers into buyers.
We got 107 customers (80% organic)
We started accepting payments on 11/10, and within 15 days, we had 107 customers.
After proving our system worked to drive organic sales, we started scaling with ads, and within 1 month of our launch, we've achieved:
10K follows on our Instagram account
500+ customers
$24k+ in total sales
A growing community of creators, coaches, consultants, and founders
And it all started with the Content-to-Customer Playbook that we used to kick-start our own small business!
Here's what customers say about our course:
Here's the truth.
A lot of "gurus" out there are selling & making promises about what they can do for you.
Many of them are lying about their outcomes. Or, if they're not, they only know one method and if that system doesn't work for you for whatever reason, then you're stuck with a broken system that doesn't generate consistent sales, and left unsure how to move forward.
First - we're proving this in real time by doing it ourselves. You can follow @northboundlabs and see first hand everything we're teaching come to life.
Second, what we're teaching is way more than a system to grow and scale your sales on Instagram. We're teaching marketing fundamentals that can be applied to ANY niche or product, and we'll show you how to use AI (like tech marketers) so you can do it all yourself.
Need more proof? We've scaled 3 Instagram accounts in completely different niches. You can look up each of them, and you'll see our outcomes for yourself.
We grew @cookingappa to 17K followers as a side hobby and made $10,000 on brand sponsorship deals.
We grew @adventurewiththekims to 10K followers within 2 months of launching and already have 120+ leads.
We started @northboundlabs and within 30 days, we're already at 10K followers and 500 customers.
These are Instagram accounts we grew quickly across 3 wildly different niches!
Plus we have worked at tech startups across multiple industries (health, finance, gaming, b2b SaaS), and have scaled these same startups to 8 to 9 figure outcomes.
All of our marketing and growth experience is now rolled into a comprehensive course that will teach you exactly how to drive sales on Instagram.
The Complete Playbook To Build a Content System on Instagram that converts
What you get:
10 Modules of Video Content - We’ve packed 30+ years of startup marketing and growth experience into a step-by-step program that helps you install an Instagram content conversion engine.
The Content-to-Customer Engine - Turn attention into revenue with a proven conversion path. Inside, you’ll get our funnel blueprint for turning posts into consults, checkouts, or bookings - and build your first 30-day content-to-customer calendar with the included templates.
Market Research & Persona - We'll show you how to do Market Research and Persona development with AI that'll give you deeper insights to your customers than you've ever had.
The Content Creation System - Create scroll-stopping content that drives real leads, not just likes. You’ll learn the exact workflow we use to produce high-quality, high-conversion content, along with the frameworks behind 2M+ views and 500+ customers in just 30 days.
Storytelling & Tribes - Learn the basics of how to craft a compelling story & resonate with your "tribe" to drive followers and engagement
Sales Pages That Convert - Engineer pages that 3× conversions using startup-tested frameworks. You’ll learn the page structure Sam used to triple conversion rates at top tech startups, and master how to write headlines, CTAs, and sections that sell.
Build High-Converting Lead Magnets with AI - Design irresistible lead magnets your audience actually wants - fast. You’ll use AI like an operator to ideate, outline, and design your lead magnet in hours, following our step-by-step guide from topic to asset to opt-in page.
Authority & Trust that Drives Sales - We dive into what you need to do to create a storefront that instantly communicates Authority & Trusts, and drives the sale.
Analytics & Optimization - Learn to think like a growth marketer, without the data overwhelm. You’ll track what’s working using our plug-and-play funnel metrics dashboard to identify bottlenecks across awareness, engagement, and conversion.
Plus: You'll get these included for free as part of the course
Build your Marketing Agent with a Custom GPT - Learn step-by-step how tech marketers are creating AI agents that do real marketing work.
1,000+ Viral Hooks Library - Access a curated library of high-performing Instagram hooks that are working right now. Use it to spark ideas, speed up content creation, and boost your first-line stop rate instantly.
20+ Proven GPT Prompts That Drive Results - Get our custom GPT prompt pack - the same ones we used to scale tech startups. Each one is tested to generate high-quality, on-brand content that actually converts.
Direct Support from Two Marketing Executives - We’re hands-on founders, not faceless instructors. Email us or message us on Instagram anytime - we’re here to be partners in your success and help you implement and refine as you go!
REGULAR PRICE : $297
SALE PRICE: $37
Starting a Business Is Hard, and we totally get it.
Sam comes from an entrepreneurial family, and Daisy's worked at founder-led companies her whole life.
We know what it's like to put everything on the line, then sales aren't coming in, when you feel like you're spinning your wheels, when you're doing everything "right" but it's still not working.
That's exactly why we built this: to give you the system we wish we had years ago.
Why We're Offering This for $37
This is the most common question we get from customers that have gone through the course and gained so much value. And the reason is - we want this to be as accessible as possible. We know that times are tough right now, and we know what it's like when everything's on the line. We want this to be a "no-brainer" investment for anyone that feels like it could help.
Believe us when we say - there are frameworks in here that career marketers and growth leaders would be thousands to learn. But we'd rather help than gatekeep.
If you're still not sure if this course is for you - shoot us a DM and we can chat one-on-one.
Our Story
We’re Sam & Daisy - startup marketing veterans turned small-biz growth strategists.
We built our careers inside small, scrappy teams where there was no playbook, no time to waste, no headcount, and no excuses. Just pressure, performance, and results.
Daisy built the marketing engine at Nulogy (B2B SaaS) from the ground up, turning content into leads, demos, and customers.
Sam led product growth at Elemy, wiring conversion directly into product and messaging, and scaling to eight-figure results.
Together, we distilled everything we learned into a simple system that works for creators, coaches, consultants, service providers, and small business owners
If you’re tired of guessing, of hoping something eventually works, of feeling like success is reserved for people with time, money, or luck - we built this for you.
Let’s build systems that scale and content that sells, together.
- Sam Kim & Daisy Jiang
Your 90-Day Risk-Free Guarantee
⭐ Your 90-Day Risk-Free Guarantee
Join our Content-to-Customer community.
Go through the course.
Learn the frameworks.
Apply the system.
If after 90 days you don’t feel clear on how to build a funnel that brings in real leads and sales, just email [email protected] and we’ll refund you in full.
No hoops.
No forms.
No hard feelings.
If it doesn’t help you, you don’t pay.
We only want customers who feel good about what they've learned and proud of their progress.
still got questions?
I’m a complete beginner — will this work for me?
Absolutely. The Content-To-Customer Playbook was designed for beginners and advanced creators alike. You don’t need tech skills or a big audience - the system shows you exactly what to do, step by step.
Do I need to buy expensive tools?
No. We intentionally kept it to the bare minimum. We suggest some optional tools, which can improve the workflow, but they aren't required.
How quickly will I see results?
That depends on how fast you implement, but we expect you to see new leads within 2–4 weeks once you set up your funnel steps & optimize within a few cycles."
Is this just theory, or will I get actionable steps?
This is 100% action-driven. The course includes some high level concepts, but 90% of it is step-by-step we'll show you exactly how to build it content.
What if it doesn’t work for me?
You’re covered by our 90-day guarantee. If you don’t feel confident about how to build your Instagram funnel after applying the steps, just email [email protected] and we’ll refund you in full.
Can I use this to launch a business?
Yes, what we're teaching is how to market anything on Instagram, which you'll need to know to launch any business. For a more in-depth guide on how to launch a digital business specifically, make sure you pick up our "Digital Product Launch Blueprint" which is an add-on product to our main content playbook.
What is included in my purchase?
You'll get lifetime access to our course, and all the concepts. We regularly make updates, improvements, and add new modules and videos when our customer needs evolve. You will always get those for free, and we'll email you about the updates
Is this only for Digital Products?
No, this course is NOT for just digital products. We have coaches, consultants, photographers, small businesses with physical products, and many other that are going through this course and gaining a lot of value.
REGULAR PRICE : $297
SALE PRICE: $37
Terms Of Use | Privacy Policy | Earnings Disclaimer
2025 All rights reserved. The Content-To-Customer Playbook